Top eCommerce Web Design Trends and Technologies in 2023

Top eCommerce Web Design Trends and Technologies in 2023

The year 2023 has onset. The global eCommerce industry is expected to grow at a CAGR of 14.7% from 2021 to 2028, reaching a market size of USD 34.2 trillion by 2028. Increasing internet penetration, mobile device usage, and changing consumer behavior are the main factors for this happening (source: Grand View Research).

Top Trends of eCommerce Web Design

On the basis of current trends and predictions for the near future, here are some potential eCommerce web design trends that could gain popularity in 2023.

  • Minimalistic Look and Feel

Clean and minimalistic web designs have been popular for several years, and this trend is likely to continue in 2023. Simple, uncluttered layouts, plenty of white space, and streamlined navigation will be made for a seamless and user-friendly experience.

  • Dark Mode is In

Dark mode has become increasingly popular in recent years, and it is likely to continue to gain traction in 2023. Dark backgrounds with bright & visible text and accents can add a cutting-edge and sophisticated look and feel.

  • Rely on Personalisation

Personalized shopping experiences are becoming more popular these days, and eStorefronts will likely add more personalized elements in 2023. This may include customised product recommendations, high-touch landing pages, and personalised promotions and discounts.

  • Voice Search for Searches

Voice assistants such as Amazon Alexa and Google Assistant are becoming more prevalent, and eCommerce websites will likely introduce more voice search functionality in 2023. This will allow customers to search for products and make purchases using only their voices.

  • Augmented Reality for Real-Life Experience

Augmented reality (AR) technology is becoming more advanced, and e-stores will likely have more AR elements in 2023. This could include the ability to visualise products in 3D and see how they would look in real-life settings.

  • Mobile-first Design

Mobile devices are becoming the primary way people access the internet, and online shops will likely prioritise mobile-first design in 2023. This means that websites will be optimised for smaller screens. And this will happen with streamlined navigation and fast load times.

  • Greater Use of AI and Chatbots

AI-powered chatbots are becoming more common in this industry. Its primary reason is that it allows customers to interact with online stores in real time whenever they need assistance with their purchases. This trend is likely to be more aggressive as more retailers will add to online retailing. This will help them see the benefits of using this advanced technology, which actually improves customer experiences.

  • More Use of Video and Animation

Video and animation are indeed engaging. They help to create engaging shopping experiences that attract customers’ eyes. They spend more than enough time browsing products, recommendations, prices, etc. These intentions keep them on a site for longer. Videos and animations give a real-time-like experience to audiences. They imagine how the product actually looks and works. That’s why e-merchants are increasingly using videos to showcase products, provide tutorials, and offer behind-the-scenes glimpses into their businesses, stores, outlets, etc.

This year, website design is prioritising an immersive experience for visitors. It will lead to overwhelming use of 3D artwork. Adobe’s latest product, 3D Modeler, allows easy exploration of 3D design. On the flip side, the industry-popular 3D modeler Maya requires more expertise. You can try some more 3D software like Blender, which also a good alternative.

For those overwhelmed by the project scope, Fiverr and UpWork (marketplaces) have a long list of freelance 3D modelers, and even Dribbble is its great example. This design style comes up with an eye-catching combination of elements of Japanese Kawaii. It focuses on the cuteness through childlike objects and pastel coloring.

  • Greater Emphasis on Accessibility

Web design trends are moving towards greater accessibility for people with disabilities. This is certainly going to affect this buy-and-sell industry. We are going to have such web templates that come up with screen readers. They will use high-contrast colors and also create more accessible forms and menus for physically challenged people.

Overall, new eCommerce web design trends are likely to lead to more engaging and personalized shopping experiences, greater convenience, and improved accessibility for customers.

  • Virtual Reality

Virtual reality (VR) has also the potential to greatly improve the ecommerce experience for both consumers and businesses. This technology can provide consumers with immersive product experiences. It allows them to interact with products in a virtual environment before making a purchase. For example, a furniture company like Ikea could offer customers the ability to “walk through” a virtual showroom and see how a piece of furniture would look in their home before making a purchase. With this technology, you can see more customers engaging with the store, and provide a more memorable shopping experience. By providing customers with a more accurate representation of products, VR can help reduce return rates. This is particularly important for items that are difficult to size or visualize, such as furniture or home decor.

Artificial Intelligence (AI) Can Be a Game Changer – Here is How

Artificial Intelligence (AI) is already playing a vital role in improving eCommerce web design industry. Let’s get through some areas where AI is helping and is likely to exaggerate its support to this industry.

  • Change Personalised Experiences

AI algorithms can analyse user data to understand their preferences and behaviors. The drawn information can be used to personalise the shopping experience for each individual user. It means that customers can have personalised product recommendations, custom pricing, and targeted advertisements. Even, its support system and logistics updates can be turned into a real-time experience.

  • Advanced Search

Online shops often have many products that can be difficult to find. The reason can be unstructured and unsorted catalogs. AI algorithms can help users find the products people are looking for by identifying flaws and improving search functionality. For example, natural language processing (NLP) algorithms would help to understand the user’s intent and return relevant results.

  • Chatbots Integration

AI-powered chatbots can improve the customer experience by providing lightning-fast support to users. They can answer frequently asked questions, and help users to navigate the site. Moreover, it can guide in offering product recommendations.

  • Visual Search

Visual search uses these algorithms to get deep into an image, recognise, and return similar products like OCR. This can be helpful for users who are looking for a specific product but don’t know the name or description.

  • Fraud Detection

AI can be used to detect and prevent fraudulent transactions. These smart algorithms can understand and recognise user behavior. It helps in detecting suspicious activity, such as unusual purchase patterns or multiple failed login attempts.

These all technology updates are actually happening these days. And, you will see their advanced version this year. It means that AI can help eCommerce web designers create more personalised and user-friendly experiences for their customers, improve search functionality, provide better customer service, enable visual search, and detect fraudulent activity.


These are just a few potential eCommerce web design trends that could gain popularity in 2023. However, it is important to note that trends are always changing and evolving, and it is impossible to predict with certainty what will be popular in the future. New web design trends have the potential to significantly impact eCommerce by changing the way online stores look and function, as well as how customers interact with them.

Also Read: 10 Best WordPress eCommerce Themes for 2022

Tech Today Trends

Shiva Ram is a SEO Copywriter, Content Creator and he is specialized in Digital Marketing. He had the interest to write content related to technology, Business, Apps, Digital Marketing and many more.

Leave a Reply