Guide to Photo Retouching Services: Why You Need to Outsource It
Digital photos play a key role in marketing operations for any organization in today’s fiercely competitive marketplace. Professionally edited high-quality photos serve as one of the best mediums to represent and highlight a brand. By depicting the subject in a particular way and highlighting its specific features, they also work as a tool to convey the organization’s message and engage potential customers. Achieving the goal of editing pictures to perfection in-house has complexities like the infrastructure costs and finding the appropriate talent. This has resulted in photo editing becoming the most outsourced activity across industries.
This guide helps you understand the importance of photo retouching services. Additionally, you will also learn the types of photo retouching services that you can seek and the benefits of outsourcing the task over setting up an in-house team.
Why Photo Retouching Is Important for Your Business?
Consumers can remember and better relate to the communication that is established through images. With the advent of image based social media platforms like Instagram and Pinterest, photos have transformed into a marketing tool. As brands can use these platforms to post images related to products and services. Particularly, if you belong to professions like fashion, retail or tourism, its marketing operations should focus on efficiently edited images. Here are a few major benefits of photo editing and retouching to fulfill the needs of such business.
- Helps in building your brand name: Photos that are displayed on your website or in your business app will play a crucial role in creating the brand image. In this direction some photo retouching methods, such as focusing on the vibrancy of particular colors, the pattern of cropping, the type of image, the pattern of focusing, and the topics used, work particularly well to highlight the brand. Also, this can help your buyers remember your company’s promotional offers and instills trust in them towards your brand while making a purchase.
- Helps improve sales significantly: The main purpose of editing pictures revolves around improving the quality of images. Organizations want images of their products and services to be appealing and interesting. Expert editing professionals can swiftly modify the color, contrast and quality of a picture, making it enticing for prospective consumers. This helps them attract prospective consumers, which results in increased leads and more conversion to sales.
- Makes photo-intensive activities easier: If your nature of business is as such that it primarily relies on images (like eCommerce), then you need to make sure that high-quality images are being utilized more often. Photo retouching ensures a steady stream of pictures on a daily basis and facilitates defining exact editing parameters. It is easier for you as you can apply the same settings to other images.
- Enhanced image reusability: The photo you have clicked and isn’t retouched yet will appear different on social media, different on print ads, different on monochrome prints, etc. This may create confusion among the customers as to what the original product is. However, opting for digital photo enhancement ensures that your image will appear identical on all platforms.
Types of Photo Retouching
As we have discussed the importance of photo retouching, let’s now see its different types.
Portrait Photos Retouching
A retoucher eliminates faults, modifies tone colors and brightness, and eliminates dark spots when performing portrait retouching. As a result, the visualization of the image is dramatically improved.
Product Photos Retouching
Product image retouching is primarily done for eCommerce websites with the goal of creating a descriptive image. Product photos should fulfill the curiosity of prospective consumers and editing is very helpful to achieve it.
High-end Image Retouching
This helps remove unwanted spots, wrinkles and other disturbances from a picture. It enhances the subject’s beauty. It is a complex process and needs experience and skills.
Fashion and Model Photo Retouching
It is used to edit photos of apparels and the fashion sector. These pictures undergo edits, polishing, and alterations to enhance the subject or model’s beauty. It helps generate interest in buyers.
Reasons to Outsource Photo Retouching Services
Here are some of the factors that will provide you a clarity on the advantages of outsourcing digital photo enhancement services over in-house photo retouching.
1. Expert Assistance
To compete in today’s picture oriented market, your company will require the best image editing experts. Outsourcing agencies have highly qualified image editors who undergo thorough training to provide professional photo enhancement services. As the work is done by highly trained experts, you can expect minimal errors, timely submissions, and high-quality images that are appealing to your audience.
2. Consistent High-Quality Images
It is not easy to maintain consistency and your brand’s visual identity. Regardless of who clicked the photos, outsourcing photo enhancement services can give all your images a unified look and feel. An outsourcing agency will be able to provide you with high quality pictures consistently, that will maintain the brand’s standards. Consistency is the key to success for individuals and for businesses as well, this is a very important factor in choosing a photo retouching service provider.
3. Prompt Service
Timely service is the key in today’s competitive world. You need a partner who works quickly and provides results in days, not weeks. That’s exactly why outsourcing agencies are starting to take over in-house teams. It’s nearly impossible to beat expert agencies in efficiency and quick output. They are able to provide you with the completed high-quality work within a quick turnaround time.
4. Affordable Pricing
Setting up an in-house team for photo retouching involves costs like infrastructure, technology and human resource. In its comparison, outsourcing to image enhancement services saves cost on these fronts. Even if you’re able to find cheap freelancers, you will still not get the top-notch quality that an outsourcing agency can provide. Additionally, most outsourcing agencies offer packages where you can either pay on an hourly basis or on a contract basis. Hence you’re paying only when you need this service.
5. Quick Scalability on Demand
You might experience heavy workloads during peak seasons, whereas sometimes in a year you may have lesser projects. It is obvious for a business’s in-house team to feel overloaded during a busy season. When you outsource photo enhancement services it provides you the flexibility to scale up during heavy workflows, and also scale down during lesser projects in-hand. This facility is beneficial for business as it unburdens the internal staff, and you don’t have to worry about the delivery failure during peak business months. In times of lower task in-flows it helps you save capital by scaling down the engagement contract.
Images significantly affect a customer’s purchasing decisions while enhancing the appeal of your brand. You must bring the best out of every image you post online because they have the power to make or break a sale. You must make sure that your target audience chooses you because many companies provide the same services. This is where an image enhancement service provider may help your company. Customers are more likely to choose you over competing businesses offering the same product when you have attractive and attention-grabbing images. Because of this, image retouching services are a crucial component of every branding, communication, and marketing effort.
Kathy Butters is a content strategist currently working at PhotozWorld, a leading photo editing, retouching, restoration and image enhancing company providing dependable and affordable photo editing services. As a creative writer and a photography enthusiast for more than 10 years, she loves to share her passion for image editing with other professionals. Her write-ups usually cover topics surrounding tips or best practices for image editing, photo retouching, portrait editing, photo correction, and more. Furthermore, she educates companies from different niches and industries on how they can take their business to new heights with high-quality pictures. For more than ten years, she has been actively sharing interesting articles and blogs to help retailers, merchants, entrepreneurs, and other online businesses leverage the power of photo editing through her write-ups. Besides writing, Kathy is also fond of photography and turning her shots into sketches. Creative writer and a photography enthusiast for more than 10 years.