5 Successful Ways to Give your Instagram Engagement a Boost: A complete guide

5 Successful Ways to Give your Instagram Engagement a Boost: A complete guide

It has become mandatory to establish a robust platform on Instagram for every entity, whether small business or a single sole. Whether you are an established brand with a goal of expanding the community or an influencer interested in amplifying your influence, the primary interest is commonly to gain more engagement on Instagram. In this guide let me explain the 5 successful methods of Instagram engagement to make your post popular and get more likes.

Top Successful Ways to Give your Instagram Engagement a Boost: A complete guide

Engagement refers to the level of activity on the Instagram account of a business. High engagement levels suggest that the recipient of your Instagram messages finds the content sent to him or her valuable and engaging. This can lead to an increased number of customers and possibly higher conversion rates. Instagram also being an algorithm-based social network has a better chance of pushing out the products more often.

Optimize Your Profile

Your profile is your first interaction with the customers and the general public on Instagram and is crucial in increasing engagement. First impressions count, and your profile is usually the first encounter a potential follower will have with you or your content, determining whether he will take the time to follow and interact with your content.

Ways To Optimize Your Profile

  • Use a Clear Profile Picture: Choose an HD image that is associated with your brand or personal image in some way or form. Over to the use of profile pictures, for the businesses and companies, a logo is recommended while for the individuals, a professional headshot should be utilized.
  • Include Keywords in Your Bio: Include useful words that are relevant with the type of products or service that you are specialized in. This makes it possible for users to locate your page quickly, especially when using the search option within the Instagram application or on the website.
  • Add a Call-to-Action (CTA): This means that in your bio for example, one should include a call to action like ‘Shop Now’ ‘Learn More’ or ‘Contact Us.’
  • Utilize Your Link Space: Connect your profile to your current site, blog or any other page you wish anyone visiting to have a one click access to. If you want to put more than one link, as recommended, you can incorporate a Linktree.
  • Consistent Branding: Make sure that the images, videos, or graphics included and the overall theme of your profile match with your brand personality. Organize the layout and the key visuals so that they coordinate in terms of color, the type of font, and the actual content.
  • Coupled with the optimization of your IG account, you form a positive initial impact on your followers which makes them more likely to engage with your posts ultimately leading to higher interaction rates.

Post Consistently and Strategically

Consistency in posting is critical to maintaining and growing engagement on Instagram. Consistent posting is highly effective in retaining activity on your page while establishing a constant flow of unique posts to share with your followers and enhance site recognition. Later published a study that indicates that accounts that post regularly receive more engagement compared to accounts that post at relatively low frequency.

The Benefits of Consistent Posting

It helps you to create a pattern in your followers’ feeds, and there is a high chance that they will engage with the post since they have seen similar content frequently. Here are some statistics to highlight the importance: Here are some statistics to highlight the importance:

  • Increased Visibility: This means that accounts that post content or information within a given day tend to attract more followers, and the content posted is likely to attract many people as compared to those posted after several days.
  • Algorithm Favorability: The Instagram formula, for example, encourages organic posting by driving content from consistent accounts up the users’ feeds.

Effective Posting Strategies

Therefore, it is important to post correctly to optimize the turnout or engagement. Here are some strategies to consider: I found the following strategies to be helpful:

  • Post at Peak Times: Post items when your audience is most likely to browse platforms, engage with content, and share posts. The general likelihood of being noticed in particular is higher compared to interacting with friends/acquaintances, acquaintances, family, and coworkers.
  • Polls and quizzes: This post has therefore proposed the success of polls and quizzes on Instagram as the followers can be engaged with other stuffs to do with the brand and what goes on behind the scene. It enhances daily activity and allows immediate participation in cases or issues.
  • Utilize Hashtags: Use the hashtags in your posts so that the message can be spread to a larger community. It can increase its visibility and extend its reach to acquire more followers.

Engage with Your Audience

It is vital to post and promote content for your followers to engage with in order to increase their activity on Instagram. Further, communicating with your followers not only makes them feel appreciated but also boosts more posts, which increases the overall coverage on the site. Hootsuite also states that accounts with the high level of interaction with fans have a better interaction rate compared with the industry standards.

Ways to Engage with Your Audience

Here are some effective methods to engage with your audience:

  • Respond to Comments: This is an important point to note in case page or profile visitors post comments, it is equally important to reply to the comments or else you may be regarded as practicing post basting. It helps to promote increased participation of more web users in giving comments as it shows your reader you value their contributions.
  • Ask Questions in Captions: Asking questions in your captions engages the followers to engage with your posts, thus the posts get engagement. These might be questions about their stance on a particular issue, the situations they have witnessed, or the kind of foods they like.
  • Host Giveaways: This is especially so because hosting of giveaways for the products is another popular way of ensuring that the views increase tremendously. Demands an active engagement from this followers through liking the post, commenting on it, sharing the post or even tagging friends in the same post.

Utilize Instagram Features

Instagram has made available numerous options created with the intention to boost activity rate. As it has been seen it is better that rather than avoiding the usage of these features you leverage these and try to grab the attention of your audience in a better manner to enhance your engagement rate.

Instagram Live

Instagram live is where one can engage in live streaming of videos to an audience base they have. Live sessions can be employed for the purposes of the question and answer sessions, introduction of a new product or show the audience some footage of how the process happens in the background. Explaining about Instagram live session, a case study conducted by Hootsuite stated that the account that uses Instagram Live gets a 70% higher engagement rate than a normal post.

  • IGTV: IGTV is Instagram’s long video format that enables its users to share long(er) videos. It’s best for sharing more information that cannot be unveiled in the standard post or Story feature. The brands that post long-forms of tutorials, interviews, or detailed product demonstrations through IGTV have experienced a plethora of engagement.
  • Instagram Reels: Utilizing features like Instagram Reels to expose your creativity thereby you can take your Instagram career to new heights. Some of the features include creating 15-seconds videos with the help of music, similar to the TikTok application. This is a perfect opportunity to bet on reels – reels are shareable and can turn into viral content within the blink of an eye. According to the latest survey among social media marketers by Social Media Examiner, accounts which started using Reels in their promotion saw a 30% engagement increase rate. 

Having a live account on Instagram has really helped us establish Lprm Communications and make contact with a good number of our target clients directly which has created a great impact on our engagement and a subsequent increase in the number of followers. Since the goal of the post is rather simple – ”Behind every post there is Sarah, Social Media Manager” – its strategy doesn’t have to be particularly complex.

Collaborate with Others

It has been mentioned that working with other accounts or other influencers is one of the best ways in which you can be able to increase the engagement in your Instagram account. This is particularly beneficial because, by collaborating with other like minded individuals, you are able to gain access to their followers, which will in turn cause more engagement with your posts.

 A study conducted by Influencer Marketing Hub for instance shows that it is considered that brands cooperating with influencers have average engagement equaled to the 5. The following is a total completion rate which is even more amazing considering that our completion rate is 7% higher than average completion rate in the industry.

Benefits of Collaborations

  • Expanded Reach: It extends your reach to a larger following, which adds onto your existing fans, and thus can increase the likelihood of new followers.
  • Increased Credibility: This way, social proof can be received from other credible personalities and brands that would make the target audience trust you as well.
  • Enhanced Engagement: Combined promotional efforts also increase chances to get more likes, comments and shares on the content shared material.

Types of Collaborations

Shoutouts: To provide more context, shoutouts are typically the process where accounts promote their profiles to each other. Influencers gain more popularity by tagging or using each other in different posts and stories, while the company also benefits from the same.

Giveaways: The idea of incentives is widely participated in to share something amongst different people. This can probably be done by collaborating with another account or an influencer who can then give your followers something for engaging with your content. This method will help to rapidly increase the number of people who follow the account and engagement rates.

Influencer Partnerships: In contrast, the Influencer Partnerships refer to the deeper level of cooperation where both the parties, the brand and the influencer , produce the content together or launch the campaign together. This is because they tend to have a direct influence over their audience and are more relatable, hence evoking higher interaction rates from the audience.

Steps For Successful Collaborations

  • Identify Potential Partners: Find the accounts or influencers of users that belong to this categorisation of your target market.
  • Reach Out: People are more responsive when you have a new message from a professional they know and you explain all the reasons to suddenly work with you.
  • Plan the Collaboration: This should involve spelling out responsibilities for both partners, what each partner expects from the other, and what would be accomplished at the end of a given period.
  • Execute and Monitor: Begin the partnership and then track its effectiveness in order to assess the results of the collaboration.

Depending on how you choose to work with others, you are going to have the capacity to improve the rate of engagement that you get on your Instagram account and the strength with which your online presence is established.


Here we provided an exhaustive coverage of 5 effective strategies to get higher engagement on your Instagram post. By applying these kinds of strategies in your website, you can easily improve your online visibility and communication with your audience.

Please consider using these strategies every time you are in charge of a meeting, and you will not believe the difference you will see. Increasing Instagram engagement is a long-term process, but if you try and apply the right strategies, you will see that engagement is higher and interaction is also outstanding.

Just remember, steps like these matter a lot. Every tiny step taken can make a significant impact on your overall engagement. But one thing should always remain consistent and that is creativity and the biggest of them never fail to stay real to the audience. 


Tech Today Trends

Shiva Ram is a SEO Copywriter, Content Creator and he is specialized in Digital Marketing. He had the interest to write content related to technology, Business, Apps, Digital Marketing and many more.