Enhancing Website Experience to Boost eCommerce Sales
E-commerce has been growing at a tremendous rate in India. As per statistics, the Indian e-commerce business was valued at 46.2 billion USD in 2020, and it is projected to grow at a 19.2% CAGR to reach 111.4 billion USD by the end of 2025.
Moreover, 62% of small Indian businesses believe that websites are more important for their e-commerce business than social media presence. This shows the growing awareness of websites in the e-commerce business.
But still, a lot of e-commerce websites lack a good user experience. Some of the common complaints of the visitors are that the website is slow, visually poor, navigationally complex, and not optimized for smartphones.
It goes without saying that user experience on a website can have a huge impact on the business. User experience can no longer be ignored as an irrelevant problem with growing competition in the e-commerce space. Good user experience can improve customer satisfaction, and increase the revenue and conversion rates on the website.
On the other hand, bad user experience can frustrate the users, and while this could imply reduced repeat order, it can also lead to negative reviews on social media, and among their peers. Long story short, it is bad branding for the business.
This is why you must work on enhancing the user experience on your website to boost sales of your e-commerce business.
This article discusses the various steps you can take to you can take to enhance the user experience on the website. We will discuss multiple areas of improvement.
We agree that every e-commerce business is unique, so there can not be a single solution for all businesses. But you must be aware of your core strengths and weaknesses. You should also incorporate feedback from the existing website visitors to make the user experience better.
Now let’s discuss some key points where you can enhance the user experience on the website.
Optimize Your Website for Smartphones
If your e-commerce website is already optimized for smartphones, it is very good. But if you have not done it already, you may miss the big opportunity that the growing e-commerce industry is offering.
Just in 5 years, market share of e-commerce sales has taken a huge 39% jump from 52.4% in 2016 to 72.9% in 2021. And it has been growing at an even more speedier rate in 2022. So you can not ignore the mobile experience in e-commerce. If a user could not load the website properly on mobile, he would not prefer to continue browsing on the website.
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Upgrade the Look of Your Website with High-quality Images
Visually poor websites are one of the major reasons users keep a distance from that e-commerce business.
When you are running an e-commerce business you can not afford to have a visually poor website. When customers go to any brick-and-mortar store, they have physical products to look around. But in e-commerce, users rely heavily on high-quality images of the products and good visibility when making a buying decision.
If the design of your e-commerce website is poor and does not have proper product images, you must consult with a professional graphics designer and make your website look appealing with high-quality product images, attractive backgrounds, and suitable fonts. Also, providing good buttons and icons can make your website outstanding.
Perform a Site Audit
Slow loading time is one of major issues faced by e-commerce websites. Some websites take more than 15 seconds to load. That’s bad for the business because the average attention span of a user is reducing. Now users do not wait for a long time to load the website, they move to another faster one.
There are multiple reasons for slow loading, like big images, heavy CSS, and poor interlinking. You need to carry out a site audit to find those errors and get them resolved to provide a faster experience to the users on your website.
Enhance User Experience with the Help of High-quality Visuals and Storytelling
When consumers buy something online, they have to heavily rely on images and videos to know everything about the product. So, images and videos play an important role in the e-commerce business. They fill the gap of touching and checking the products in the physical store. Be sure to invest a lot of time and effort when it comes to product photography for your e-commerce store.
The majority of users check videos or research product images before making a purchase decision. So, you must work on videos and high-quality images to provide the best user experience on your e-commerce website.
Provide Virtual Assistance on Your Website
Virtual assistants can provide 24*7 assistance to your users which is not practically possible by hiring human assistants for small e-commerce businesses.
But, you can not afford to keep your users awaiting responses even if your business is small. So, a virtual assistant is the best solution for it. Also, don’t forget to take feedback from users. Provide one feedback window to engage with your visitors. It will help to improve your brand engagement and website.
These are some of the tips on how you can boost your e-commerce sales by enhancing your website experience. To ensure a healthy sales pipeline, enhance website experience like making website smartphone friendly, upgrading the look of website, making it fast and SEO friendly, and providing virtual bots to take care of your clients.
But this was all about your website. For making your website more visually appealing though, you need a great product portfolio.
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