Best Free Marketing Tools for Digital Strategy

Best Free Marketing Tools for Digital Strategy

Effective marketing strategy significantly depends on powerful marketing tools. Thankfully, there are numerous marketing tools available in the market for free and  businesses can use these tools to plan and  implement their marketing plan efficiently. Free Tools for Marketers help them nurture leads and build business relationships, and it’s also an excellent opportunity to learn more about your customers’ requirements. Managing different social media platforms without an efficient tool is an arduous task. 

Let us delve into the details of Free Digital Marketing Tools.

Best Free Digital Marketing Tools 

Social Media Management Tool

You have to be well aware of how specialized software can assist you in producing more valuable content and leveraging social media to meet your long-term business goals. Look for free marketing tools before you start your ” WooCommerce development” because it’s crucial to have an entirely operating store!

Sprout Social

Sprout is an all-in-one social media management platform that unveils social’s full potential to transform your marketing strategy and every characteristic of the business. It is a beautiful social media management tool, allowing companies to plan and organize their content calendar. Users can easily create content, design and post across various social media platforms. It also allows you to schedule content as per your follower’s active time. Collaboration with customers and colleagues is made easy with a sprout. 

The intelligent inbox gives a hawk’s eye for all social media messages, allowing you to respond promptly and thoughtfully. 

 Sprout detects your best-performing articles and the efficiency of your social efforts, so optimizing your content’s success is no longer an arduous task. Using comprehensive social listening solutions, you may find trends, hashtags, and opportunities to engage with new customers.


Lommly describes itself as a brand success platform, and they have been focusing on supporting small social teams to plan and collaborate on content. Content planning and brainstorming can be done super-quick with the built-in calendars. Loomly curates new content ideas for users based on trending topics and Twitter conversations as an added benefit. 

This user-friendly platform is simple and easy to understand and even if you are not tech-savvy can use the same without any training. The platform is free and small businesses are at a more significant advantage. It helps companies manage their social media presence effectively. 


 The Audiense is a helpful platform that integrates rich social data sources with the most advanced cognitive and machine learning algorithms for excellent results.

Audiense Insights: Go beyond social media to get rich, real-time information on the essential people to your company.

  • Examine the different audience segments, and it is essential to recognize the commonalities that bind these people together.
  • Competitive intelligence based on segment comparisons to baselines or other audiences.
  • To boost engagement and customer acquisition, identify suitable online/offline marketing platforms.

Audiense Connect: Follow a sensible approach to social marketing!

Audiense’s platform is primarily focused on Twitter, making it appropriate for both B2B and B2C companies looking to understand their target customers better.

Use ‘Connect’ solution to do the following:

  • Build and explore communities that are using the world’s most comprehensive audience insights
  • Conduct community analysis, management, advanced monitoring, and listening activities. Allow you to design your Instagram strategy, get to know Instagram personally, and extract community insights.

Also Read: Top email Marketing strategies to launch your product online

 Email marketing tools

 Without a doubt, email is the most tried-and-true, scalable marketing channel available to organizations today. As a result, email marketing software is becoming a requirement for large and small businesses.

 Let’s look at some of the tools that can help you break down your customer data and automate a lot of your marketing duties, from list-building to improving deliverability to creating killer offer campaigns.

PosterMyWall empowers everyone to create their own professional quality marketing graphics, videos, and email campaigns in minutes. Use their easily customizable templates to create stunning emails, and send your campaign directly from their platform. You can also create other designs such as ads, menus, graphics, newsletters, and videos – then print, post directly to social media, embed in a website, publish as a web page, or run as digital signage content. Promote your business or event effortlessly with their marketing tools.


 HubSpot, a well-known CRM, and inbound marketing software provider, has recently launched an email marketing service. HubSpot Email Marketing is easy to use, has a high delivery rate, and is fully connected with all other HubSpot products, including the free CRM and hundreds of other popular marketing tools. A Free Plan offers up to 2,000 monthly email sends contact lists, a drag-and-drop email builder, and ready-made templates to get you started right away.


SendGrid offers many email marketing services, many simple to use for novice and experienced email marketers. SendGrid provides a free option for new businesses and offers flexible pricing as your need grows. 


Lemlist distinguishes itself among our email marketing platforms since it primarily focuses on deliverability. Lemlist is useful for improving existing campaigns because it emphasizes the best times (and how often) to send messages to get more opens and clicks. These personalization tools will make your outreach emails less spammy and encourage follow-up email sequences, inspiring cold prospects to respond more frequently.

As the digital world grows and is even more competitive, whatever companies can do to boost their search presence is a win. Although SEO can be overwhelming for new businesses, several internet marketing tools can help you uncover search prospects and improve your current search engine efforts.


 Ahrefs is a fantastic tool for brainstorming keyword ideas and ranking chances. You can use accessible digital marketing tools. The platform’s site explorer tool allows you to look at the URL’s top-performing organic keywords, and you can also easily find out which content and backlink sources are the most applicable for the type of website. It is a fantastic tool for analyzing competitors and ensuring that your current content is search-friendly.


The clear scope is ideal for content authoring since it has an intelligent editor that offers headers, keywords, and readability. It will help you write (or rewrite) high-ranking, well-balanced blog posts. Clearscope takes every search optimization component to simplify your task, be it creating one from scratch or repurposing your existing blog. 


SEMrush is a prominent SEO tool for keyword research, competitive analysis, and optimizing Google Ad campaigns. Semrush is a software as a service (SaaS) startup specializing in online visibility management and content marketing. It provides a toolbox to assist organizations, in-house marketing teams, and agencies in running SEO, PPC, content, social media, and competitive research campaigns.

Conversion optimization tools

When it comes to persuading clients to convert on-site, even the most minor changes can considerably impact. One of the digital marketing tools in your toolbox that might help you find low-hanging revenue opportunities is conversion optimization software.


 Unbounce is an excellent tool that can quickly design, edit, and test new landing pages. You can use A/B testing and variant analytics to see which creatives, calls-to-action, and other page elements work effectively. 

Even if you’re not a designer but require one, you can start with Unbounce’s tried-and-true landing page templates and tweak them to fit your diverse needs. The analytics on the platform will show you which landing page versions are the most successful.


Optimizely builds data-driven digital experiences that revolutionize your business through continuous experimentation and creation. The Optimizely Digital Experience Platform assists you in realizing your full digital potential. To create unique digital experiences that can aid your company, you’ll need constant testing, data-driven decisions, and persistent inventiveness. Optimizely, a landing page experiment platform combines graphic design and audience targeting tools to let you quickly test different segments of your audience.


 In real-time, the Hotjar platform records the actions and behaviors of your visitors.

Heat maps illustrate where people click (or not click) on the website. Because it’s linked to actual video records of your visitor’s journey, you can see what needs to be changed at a glance.

To sum it up!

 Businesses and professionals in the marketing business have access to many marketing tools. Marketing tools can assist a business or marketing professional to achieve various goals, including raising brand awareness, increasing lead generation and sales, and obtaining vital customer and market data. Knowing the many sorts of marketing tools available to you will assist you in developing a solid marketing plan that adds to your company’s success.

Author Bio:

Marion Jones is a certified WooCommerce developer passionate about writing WooCommerce development. Her yearlong experience with CartKnitter helps to provide insightful articles for a wide range of customers.



Tech Today Trends

Shiva Ram is a SEO Copywriter, Content Creator and he is specialized in Digital Marketing. He had the interest to write content related to technology, Business, Apps, Digital Marketing and many more.

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