Understanding Top Reasons for Businesses to Use SEO Tools & Discovering Best Free Tools 

Understanding Top Reasons for Businesses to Use SEO Tools & Discovering Best Free Tools 

Using SEO tools to boost your SEO is not a new concept. Most online marketers know power depends on knowledge, and their knowledge of SEO is only as strong as the data it is based on. To make your SEO Marketing Services strategy more robust, you can and should use easy-to-use, reliable, and accurate SEO tools. You will better understand your site’s performance and discover what your competitors are doing to get better online visibility by using these tools. There are several benefits of using SEO tools; some of the main ones being:

Analyze the SEO Strategies of Competitors

One of the most effective ways of getting your SEO strategy right is to study what your more established and successful competitors are doing. Using SEO tools is an effective way of spying on the competition without indulging in shady or even downright illegal activities that can put you into trouble.

Also, SEO tools do not put you into an ethical dilemma. You can easily and effectively study the traffic and search engine rankings and identify where their backlinks are coming from, their authority, the anchor text used, and more. Once you know which websites are contributing to the visibility of your competition, you can think of a plan to approach them to get similar backlinks.

Finding Keyword Opportunities

Generating keywords and key phrases can become progressively harder because it is harder to identify ones that have the right balance of search volume and specificity. If you can no longer think of suitable keywords and relevant content to build around them, the SEO tools can help you find out the keywords used by your competitors to generate more organic traffic. Using the keywords can help you identify more keywords, and build new original and relevant content. Many SEO tools can also help you generate hundreds of keywords that you can build on.

Save Money, Effort, and Time on SEO Audits

Everyone knows that you need to conduct periodic SEO audits to identify issues with your website. Unfortunately, thorough audits can take a lot of time, effort, and money when you attempt to do them manually. You may also miss out on critical issues. SEO tools can help you generate better results with less effort, time, and money.

Advanced SEO tools can crawl your website to identify issues like missing page titles, orphaned pages, broken links, page server errors, poor page depth, missing Meta descriptions, and more. Most of the tools will also put together all the information in an easy-to-read report that you can use to put together a plan of action to improve your website SEO.

Also Read: How Artificial Intelligence and Automation is revolutionizing the Sales Industry?

Present ROI to Customers Clearly

One of the most useful benefits of using SEO tools is that they can make it easier for SEO agencies to present the results of conducting SEO to customers. They also help the in-house IT team to convince the top management of the benefits of SEO accruing to the company. By using these reports, you can demonstrate how SEO has helped to increase traffic and conversions.

Many tools allow you to put together custom reports that identify the KPIs, showcase the work done, and summarize everything to make people understand what the data means. More customers will be convinced of the value of their investment in SEO once they see a high-quality report. Once customers understand the benefits of SEO, they are more likely to be ready to work with you for longer.

Google Analytics

According to Forbes, Google Analytics is the most popular SEO tool among other business analytics tools, currently in vogue. Google Analytics is an efficient data-tracking tool presented by Google. It is best for businesses that focus on optimizing and better understanding the way visitors use their website. Google Analytics boasts of a superlative campaign tracking feature. It is best for optimizing online campaigns.

Moreover, this popular SEO tool enhances website usability. It is best for providing plenty of handy information and data relating to websites like traffic sources, the volume of visitors, and even location demographics. Digital marketers can modify their content stratagem with all the detailed information provided by Google Analytics.


  • Ubersuggest is a popular keyword research tool best known for scraping valuable data or info from Keyword Planner for identifying keyword ideas as per a specific keyword provided by you.
  • Ubersuggest helps you identify profitable keywords for SEO optimization.
  • Ubersuggest is an efficient keyword discovery tool for ensuring maximum outcomes.
  • Ubersuggest provides valuable data relating to a specific keyword’s traffic volume or the number of buyers looking for it on a search engine.
  • You get to know about the latest trends or the way search volume is getting transformed over time. You can now identify and have access to easy-to-rank keywords.
  • Ubersuggest also provides valuable data relating to CPC, search volume, and even the competition level.
  • A brilliant feature of this popular SEO tool is its capability of filtering out undesirable or unnecessary keywords from search results.
  • Ubersuggest has, in recent times, incorporated a special feature. Thanks to the advanced feature, you can now have access to better keyword ideas by simply typing in your competitor’s or business rival’s domain.


Browseo is a fantastic tool that may be used for browsing web pages through the expert eyes of search engines. We understand that Browseo is a web-based versatile and powerful tool that aids you in digesting incredibly fast the content of a website by eliminating all its graphic details and styling.

Instead of functioning as efficient desktop software or even a browser extension, this tool necessitates a visit to browseo.net and then entering a URL in their search bar to begin browsing. A fantastic feature of Browseo is a comprehensive SERP preview. It demonstrates a perfect preview of exactly how your website seems to appear in the search engine results. You may consider checking if Meta descriptions and titles are sufficiently optimized and then make the necessary changes.


These numerous free SEO tools help boost your website traffic, ranking, and even the conversion rates. We have discussed only a few popular SEO tools that provide excellent features and produce significant outcomes.

Also Read: Toptal Alternative Websites


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Shiva Ram is a SEO Copywriter, Content Creator and he is specialized in Digital Marketing. He had the interest to write content related to technology, Business, Apps, Digital Marketing and many more.

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