Want an Effective Website? 4 Things to Look for When Hiring Professional Web Design Service
Deciding to overhaul your website is a significant option that requires a massive investment of your business’ time, money, and resources.
Therefore, you must have a strategic approach to it. Hiring a web agency for your firm to partner with on the website redesign is something you should make with proper considerations.
Your website development is a unique marketing tool that spans many functions, including strategy, planning, content, design, copywriting, and many others. In other words, a website goes beyond the design code. Your website is your tool for marketing and developing your business.
Developing the right kind of website for your business requires collaborating with the right type of web design agency. This article explores points to consider to help with your hiring process.
Do they have a strategic process and approach?
The many facets of web development make it a complex effort. Each piece has far-reaching and interconnected implications. Compared to any construction project, success will require a correct approach and a thorough process.
When you interview a web design agency, be sure they can explain a strategic process from beginning to end. Ideally, it must have been refined by years of learned lessons and continuously improved by emerging best practices.
Make sure you understand their overall approach and how their process will play out. Examine what will take place at every stage and what your involvement will be. An agency’s method should give you confidence in its ability to deliver a winning project for your firm.
Do they have an impressive portfolio of custom web experience?
You need to take a hard look at every potential web agency’s portfolio. Check websites they have produced. Examine the style and design. Is their design striking, appealing, and matches your brand? Or does it leave much to be desired?
You must also determine if their websites are customized or utilize rebuilt themes tailored for every client.
Don’t just look at the design but also consider aspects such as user experience, functionality, and mobile responsiveness. You must also factor in critical elements that are not immediately seen on the surface, such as lead generation and site performance.
Although good agencies are continually improving and evolving, their past work certainly indicates how future websites will turn out.
Do they have marketing expertise in your industry?
There are plenty of agencies that are limited in the web development business and only build websites. Although they are experts in the technical aspect of web design and development, this doesn’t mean they will be experts in the website for a firm in your industry.
Although they may have built a website for a similar firm, that experience doesn’t immediately translate to industry expertise.
Bear in mind that to guide and collaborate with you through planning, designing, and building a tool for your marketing and business strategy, they will need a deep understanding of marketing in your field, including the sales process, procurement, selection, and many others.
This is especially true in more complex B2B industries. Critical areas such as content strategy and site architecture will require industry expertise.
Do they have robust add-on capabilities?
Another thing you must consider in a potential agency partner is in-house capabilities for various website design services.
Some of these will include marketing strategy, branding, marketing, as well as lead generation. Once you have determined the scope of your website redesign, you must hire an agency that can provide you with all your needs under one roof.