Changes in trends SEO has a turnover rate as high as that of the fashion world. SEO trends change every year, as the factors necessary to deliver quality content to Internet users evolve.

The Top SEO Trends To Prepare For In 2022

By following the SEO trends for 2022, which are detailed below, you will be able to keep up to date with fashion and obtain better SEO rankings while improving the user experience.

LaMDA: Google talks to you

When it comes to SEO trends, something you’ve heard a lot about is voice search and the importance of optimizing our content geared towards solving these questions.

Google has only begun to change its algorithm based on implementing AI Marketing solutions.

Google also introduced LaMDA (Language Model for Dialogue Applications). As its name suggests, LaMDA is a model of machine learning, Google’s innovative AI that can have more natural and realistic conversations.

Video as an ally of SEO

Video content has grown exponentially in recent years.

Do you want to know some figures of video marketing?

YouTube already has more than a billion users. Instagram and Tiktok also have billions of users in total.According to a survey published by Statista, 27% of people dedicate at least 10 hours a week to videos, while 15.4% dedicate between 7 and 10 hours, and 18.3% between 4 and 7 hours . In short, people love to watch videos.

Also Read: How to Podcast on YouTube

For this reason, Google knows the level of consumption in the world of multimedia content and it has become a necessity to do a more effective SEO through platforms such as YouTube, Instagram, TikTok.

When publishing video content, keep these tips in mind to improve the positioning of your content.

• Describe what your channel / page is about in a user-friendly way.
• You must present yourself to both users and search engines.
• In this process, you can benefit from keywords frequently used by your target audience and in the industry.
• You can reach the target audience you want by reinforcing keywords with hashtags.
• You must prepare the quality of your videos to be at least HD.
• Poor quality is no longer acceptable in 2022.

Artificial intelligence has entered the game

Artificial intelligence is being integrated into companies in all sectors, from healthcare to banking. The increase in functionalities also makes it inseparable from web businesses.

Why implement artificial intelligence in our SEO strategy?

Artificial intelligence can automatically monitor websites, providing valuable data and reports. At the same time, thanks to your analytical skills, you can help develop the use of attractive keywords for your target audience. Thanks to its analytical skills, you can also examine the behavior of your visitors and create opportunities to serve you better.

UX goes to the next level

From loading time, navigability, to the internal structure of the web. Everything affects the user experience .The days when optimizing a page for a keyword and building links to it were the number one way to rank it are long gone. Well, SEO still relies heavily on site optimization and link building, but they’re not the only things that matter anymore.The highlight of your new page experience update is Core Web Vitals.

Conclusion:
SEO trends for 2022 may vary depending on the evolution of the market, competition and consumer tastes, but something that will surely help us to better position our websites against Google’s algorithms is the user experience.

These algorithms receive thousands of updates throughout the year, the user experience changes due to new technologies, and consequently SEO requirements evolve. With all of this in mind, it would be wise to already know which websites will be spending next year’s SEO efforts. This way, you can be more successful, more productive, and get better SEO results.

Also Read: upcoming Technology trends