Gone are the days of traditional marketing. With digital marketing taking a leap with each passing year, the implementation of consistent and high quality content has become more important than ever as it bridges the gap between the customers and the businesses which can make or break their brand images on a digital platform. Not just this, but valuable and well researched content also helps in an improved audience engagement. Besides, a content that gets the readers intrigued through its neat and well written details will automatically convince them about its authenticity which will make sure that these readers keep coming back for more such useful information.

What is content writing?

Before we begin with the different types of content writing services that a writer can cater, let’s take a moment of pause and first try to understand what exactly does the term ‘content writing’ mean. Content writing can be summarized in three words – planning, writing and publishing. A professional content writer is anyone who can perform these three functions with expertise. Other than that, content writing in simple words is that process of marketing which is done for the readers online by way of professional writing services.

Content writers play the role of a raconteur for businesses and brands. Their work involves giving out significant and helpful perception to a business so that it looks relevant to the customers and persuades them to take an action which later results in generating more traffic and hence, an increased sales conversion rate for them.

15 different types of content writing services

We know that good content writing forms the foundation of any digital marketing strategy. This makes it really important that the content is unique yet powerful enough to stand out and make an impact on the readers and the customers online. Now, this brings us to the need to understand what are the different types of services these content writers offer and how each of them differ in the acknowledgement of businesses and their services.

Article Writing

Article writing is one of the types of content writing that mainly revolves around those pieces which are used to reach a mass audience at once. This is done with the help of a digital medium and it can include anything starting from SEO articles, magazines, newspaper articles and journals, etc. Mostly the purpose of article writing is to cover an extensive topic and hence, it needs a proficiency in the writing skills tagged along with a good research.

Blog Post Writing

Blogging, today, is one of the most convenient modes of digital communication that helps you connect to your customers easily. Blogs are usually that piece of content which are highly flexible and allows the writer to be as niche specific as possible which brings in more readers and also helps in customer retention for businesses and brands. The challenging part here is to find that perfect writer who will give the right silver lining to your business that you have been looking for. Expert content writers with efficient knowledge are capable enough of producing good SEO driven blog content that is needed for attracting the target audience.

Web Content or Website Writing

A well written website content not only intensifies the quality of your website but also helps in generating more traffic to the site which in turn results in an increased sale and ROI for the business. We know that a content that is high in quality and withholds a fresh perspective results in more conversion rates by improving the rank on various search engines like Google. For this purpose, one needs the help from adept writers who can create diversified pieces of result oriented content and provide strong web content writing services by constantly revamping old content and giving the right voice that the business needs.

SEO Content Writing

Sometimes, people often struggle in spite of working hard on their website and other digital platforms. This is because they lack in providing effective SEO content to their readers. The main object of an SEO driven content writing is for the potential customers to be able to discover the business online and this is only possible if your website is attracting organic search traffic. This can be accomplished through a high quality SEO writing and accurate use of keywords wherever needed that can help you increase your search engine ranking and increase the visibility of your website in the SERPs.

Social Media Post Content

Social Media is considered as the pivot of driving traffic for a business. It is that platform for the content writers where they can communicate with the audience and customers directly. Running a personal social media page and trying to achieve growth of business through the same pages are two very different things. Though social media is considered as one of the fastest and easiest tools to reach out to people it can sometimes be tricky for businesses. This brings in the role of professional content writers who understand what exactly is needed to enhance the social media marketing strategies.

Also Read: How to Master SEO Content Strategy

Press Release Writing

Press Releases are considered to be the most useful part of a digital marketing strategy. It is one of the easiest and pocket friendly ways in which one can generate media coverage. In today’s competitive business world, as soon as one makes an announcement about a new product or business being launched, the first thing to focus on is that this news should reach various press, bloggers and other media houses. For this, one needs a content writer who can put together an impactful content which will not only help in the recognition of the business or the product but will also bring in traffic and reliability to it.

Copywriting

Copywriting is yet another important mode of advertisement in digital marketing. A content writer for the purpose of copywriting needs to understand the concept of writing copies in such a way that it is a sum of few persuasive words that can motivate people to take actions and attract them towards the particular business or brand. The job of a copywriter may look simple but it involves studying the product or brand and then understanding the type of target audience and their expectations. It is a combination of strategies that has to be put together in a specific format so that the readers feel appreciated and recognized.

Product Description

Product description as the name states is that piece of writing that is mentioned below or alongside an item that basically is used to describe the specifications of that particular product in order to give a clarity to its customers. This little description can take your business strategy to the next level and thus, it is really important to make use of a skilled content writing service for the same. It is actually a form of marketing copy that consists of all the details about your product. There needn’t be any specific format to this and it is entirely dependent on the expertise of the writer to make it as appealing for the audience as possible.

Technical Content Writing

Technical content writing services can be said to be one of the most recent discoveries in the type of content writing services. It involves a content writer creating content on specific technical topics which surrounds complex information. The point of choosing a professional content writer for writing technical content is that he should be able to make the content look articulate and understandable for the audience to relate and connect with it easily while making sure that it is still a sharply written piece.

PowerPoint Presentation

With everything taking a digital shift, PowerPoint presentation content writing services are the latest addition to content writing. PPT presentations are being widely used by students as well as professionals and employees these days. It is a process wherein one can combine together all the information and data that he is willing to convey into a single document. This has given birth to the PowerPoint presentation content writing services where writers with a proficiency in understanding the working of a PowerPoint deliver content through slides which includes various facts and figures and is worthy to make your whole presentation a success for your business or educational endeavours.

Email Writing

Email marketing has been one of the oldest yet the strongest digital marketing tools. With the modernization of online marketing, there has been an urge to improvise the email marketing as well which has given rise to the demand of email content writing services. Email is a digital advertising platform where the content writer has to make sure that it is written in a highly professional language and is grammatically correct in every aspect. Besides, this content should provide relevant and direct information about the business and its services.

Company Profile Writing

Company profile writing is one of the most important requisites that is needed to be fulfilled by any business or brand as they all wish to make a perfect first impression on the readers and their respective target audience. Content writers make sure that with the help of their high quality and well written content, these businesses are able to showcase a neat profile which displays their strengths and details about the functioning of the business. Besides, the content writers should also make sure that these profiles convey the right message to the audience which attracts them and improves their engagement rate as well.

Copy Editing and Proofreading

Readers and customers like to consider those content which are perfect in all aspects, be it grammatically or in exhibiting the motto of the business with clarity. Writers often don’t have enough time to re-edit their work. Besides, it’s always advisable to get your matter polished by someone who is a professional and has an upper hand in this field. This has given rise to the need of copy editing and proofreading services where content writers make sure that your content that is published online is error free and there is absolutely nothing foul in it for the readers.

Resume Writing

Writing about one’s own self can sometimes become a tough job to do. People often fail to acknowledge and recognize their own qualities that can help them bag a job that they’ve been trying hard for since ages. All this because of a weak resume. The necessity of resume writing services has become more important than ever nowadays. A resume should not only be a professional piece of writing but should also depict what makes a particular candidate perfect for the respective designation. This is that one content writing service that can be a total game changer for people looking for jobs.

Product Reviews

These days when almost everyone around us has become so internet savvy and with the world literally revolving around the internet for almost everything, people often make it a point to check the reviews of any new product that they are planning to buy either online or offline. This has brought out the need of this content writing service called product reviews wherein the writers make sure that through their effective review writing services they make it easier for the buyers to get informed about a certain product or business which brings about a good consistency in the sales result of a company.

Conclusion :

Content world can never be harmonized. There are different types of content services meant for different purposes and one needs to choose from this huge platter of content writing services in Delhi that align with your business goals and help you achieve them. The basic idea of any type of content writing service is however the same i.e. to create content that is error free, authentic and helps the target audience provide the valuable information that they’ve been looking for.

Also Read: Best Free Marketing Tools for Digital Strategy